Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. Anthony Kennada, Brian Halligan

Category-Creation-How-to-Build.pdf
ISBN: 9781119611561 | 240 pages | 6 Mb

• Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
• Anthony Kennada, Brian Halligan
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781119611561
• Publisher: Wiley

Pdf ebook download free Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love English version

Overview

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

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The Social Photo: On Photography and Social Media. Nathan Jurgenson

The-Social-Photo-On-Photography.pdf
ISBN: 9781788730914 | 144 pages | 4 Mb

• The Social Photo: On Photography and Social Media
• Nathan Jurgenson
• Page: 144
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781788730914
• Publisher: Verso Books

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The Wall by John Lanchester

• The Wall
• John Lanchester
• Page: 282
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780571357512
• Publisher: Faber and Faber

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The best-selling author of The Debt to Pleasure and Capital returns with a chilling fable for our time. Ravaged by the Change, an island nation in a time very like our own has built the Wall—an enormous concrete barrier around its entire coastline. Joseph Kavanagh, a new Defender, has one task: to protect his section of the Wall from the Others, the desperate souls who are trapped amid the rising seas outside and are a constant threat. Failure will result in death or a fate perhaps worse: being put to sea and made an Other himself. Beset by cold, loneliness, and fear, Kavanagh tries to fulfill his duties to his demanding Captain and Sergeant, even as he grows closer to his fellow Defenders. A dark part of him wonders whether it would be interesting if something did happen, if they came, if he had to fight for his life… John Lanchester—acclaimed as "an elegant and wonderfully witty writer" (New York Times) and "a writer of rare intelligence" (Los Angeles Times)—has written a taut, hypnotic novel of a broken world and what might be found when all is lost. The Wall blends the most compelling issues of our time—rising waters, rising fear, rising political division—into a suspenseful story of love, trust, and survival.

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Apocrypha: The Legend Of BABYMETAL by The Prophet of the Fox God, GMB Chomichuk

• Apocrypha: The Legend Of BABYMETAL
• The Prophet of the Fox God, GMB Chomichuk
• Page: 144
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781940878218
• Publisher: Z2 Comics

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Slippers And Thieves Special Edition. Christina Bauer

Slippers-And-Thieves-Special.pdf
ISBN: 9781945723841 | 300 pages | 8 Mb

• Slippers And Thieves Special Edition
• Christina Bauer
• Page: 300
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781945723841
• Publisher: Monster House Books

Free ebooks download for nook Slippers And Thieves Special Edition by Christina Bauer

Overview

New Extended Version Now Live for Preorder! Years ago, Elle ― never call her Cinderella ― escaped her evil step family in order to build a new life for herself in Manhattan. Today, Elle’s awful past is a distant memory. In fact, Elle even attends West Lake Prep, an exclusive high school where regular humans mix with members of the Magicorum, such as fairies, shifters and witches. Although she still must live in hiding from her evil step family, Elle always has found ways to get whatever her heart desires. That is, until Alec Le Charme. Sure, Alec is the heir to the Le Charme dynasty of high-end jewelers, but he's also kind, charismatic, and has a knee-melting smile.  Long story short, Elle has fallen for Alec, hard. Unfortunately, thanks to Elle’s evil step family, the Le Charme heir is absolutely off limits. In fact, if Elle and Alec so much as kiss, it will start a magical chain reaction that would end in powerful factions of witches and wizards going to war. As a result, Elle and Alec vow to stay friends, no matter what. Then West Lake Prep holds a masquerade ball. Identities get mixed up and forbidden kisses are finally shared. Time for the Magicorum to go to war, and for Elle to confront her hidden past in ways she never thought possible. “Mixes cherished fantasy classics with modern magic and moxie” – Foreword Fairy Tales of the Magicorum Series A series of modern fairy tales with sass, action and romance  1. Wolves And Roses 1.5 Moonlight And Midtown 2. Shifters And Glyphs 3. Slippers And Thieves  Also From Christina Bauer - Angelbound, the story of a part-demon girl who fights evil souls in Purgatory’s Arena - Dimension Drift, a dystopian adventure with science, snark and hot aliens - Fairy Tales of the Magicorum, a series of modern fairy tales with sass, action and romance - Beholder, where a medieval farm girl discovers necromancy and true love Don’t Miss Out Get your FREE copy of Christina’s novella, BEVERLY HILLS VAMPIRE, when you sign up for her personal newsletter: https://tinyurl.com/bauersbooks ***Not available in stores***

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